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filler@godaddy.com
Signed in as:
filler@godaddy.com
This week, we're looking at some absolutely essential elements to your marketing plan and strategy. Especially for small/medium sized businesses (SME's). Check it out!
Your brand strategy defines what you stand for, the promise you make, and the personality you convey. Building loyalty, recognition and love for your brand is more than just a cool logo and a clever tag line.
Get in front of the right audience. Generate leads that are most relevant and likely to convert. Optimize your campaigns to hit the target users. Set budgets that are the best value for your specific goals.
Fabulous content should be more than a sales pitch. By creating content that is interesting, shareable and useful, you build the kind of loyalty, credibility and thought leadership that is pure gold for your brand.
Getting lots more leads looks great on paper...but only if they convert! Sourcing leads, nurturing client lists and providing new sales leads, is a strategic process with elements unique to your industry.
Social Media used to be mostly just for B2C. But in 2020, these media channels are so varied and so tied to specific demographic groups, that they represent huge marketing potential across the B2C/B2B board.
If you're not tracking the performance of your marketing spend, then you're operating in the dark. Before we start any new project, we work with the client to set up ROI and reporting structures that work for you.